What is Search Engine Optimization (SEO)
In Simple words Search engine optimization (SEO) means optimizing your website and making it easy for users as well as search engine to understand. SEO helps in enhancing the quality of websites by making them easy to navigate, more user-friendly and fast. It helps search engines to figure out each page and how it may be useful for the users.
Why Search Engine Optimization (SEO) is important
Do you know that the 1st website was created in 1991 and it has reached the 1 billion mark in 2014. With increasing websites and web content each day it has become really challenging to gain visibility and reach on top of search engine results. The search engine is the most-visited page on the Internet. That is why Search Engine Optimization (SEO) and marketing will continue to be a priority for those who want to be competitive on the web. Search engines are changing the whole relationship between people and knowledge. If a person has basic computer knowledge, a reasonable command over English language and can dedicate some time, then he can have a working knowledge of any specialized subject. There are many search engines available, Google, yahoo and Bing are most famous search engines and widely used. More and more people are now searching for products and services online. With its ability to influence online users, creating brand awareness, generate more and more leads, and online sales, Search Engine Optimization (SEO) has become a crucial part in an organization’s Success.
How Search Engine Optimization (SEO) helps your business
Optimizing your website for search engines can help bring more traffic to your website and helps in achieving better rankings in different search engines. When you optimize your website, it is more likely to appear in the search engine’s top pages, which increases the traffic to your website and you can convert them to potential customers and encourage them to buy your product or services. Search Engine Optimization (SEO) helps you in leading the competition. If there are two websites providing the same product or services, optimized websites will definitely outperform other websites and will receive the benefits of increased traffic and visibility.
Types of Search Engine Optimzation (SEO)
There are two types of Search Engine Optimization (SEO) : On-Page Optimization and Off-Page Optimization.
|On-Page or On-Site Optimization means optimizing the website itself for better user experience, easy to navigate, the way website is structured and coded in HTML, content etc. Most common methods of on-page optimization are mentioned below.||Off-Page or Off-Site Optimization is the activity done on other sites usually called link building to improve website’s ranking. Most common methods of off-page optimization are mentioned below.|
Key Word Optimization
Title Tag / Meta Tag Optimization
Home Page W3 Validation
Heading Tags Optimization
Image Alt Tags Optimization
Duplicate Content Fixing
Alternative Text for Pages
401 Page Creation
Broken Links & Custom 404 Error Page Setup
Updating Pages for Local Search
Page Loading Optimization
Internal Link Structure Optimization
Landing Page Optimization
Conversion rate Optimization
Blogs & Press Release
Search Engine Submission
Local Directory Submission
Free Directory Submission
Article Social Bookmarking
Blog Creation and Postings
Blog Directory Submission
Press Release Creation & Submissions
Google Local Listing
Reviews, Forums & Blog Postings
Different business require different methods of optimization techniques. We at Digiwingz, work hard with client to understand their business needs and design a Search Engine Optimization (SEO) campaign that is right for their business. A Search Engine Optimization (SEO) campaign that produces results, creates brand awareness and most importantly generate leads that can convert to sales. We follow Red-hat Search Engine Optimization (SEO) methods and guidelines set by major search engines.
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